Napa Valley College Performing Arts Center
2277 Napa Vallejo Hwy, Napa, CA 94558​

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The Background:

ROOTSTOCK has been a cornerstone of Napa Valley's winegrowing community for over 17 years. Initially known as the "Vit Fair" tradeshow, later the "Wine & Grape Expo," ROOTSTOCK has continuously evolved to meet the needs of Napa’s growers and industry leaders. In 2023, the event shifted to a new programming format designed to provide deeper, more focused insights into the challenges that growers face today. 

2025's Focus:

The 2025 ROOTSTOCK Conference centers on the economic realities of grape growing in a changing Napa Valley. The program is designed to explore how growers and winery leaders can balance financial constraints with the pursuit of viticultural excellence.
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Key themes include:

• Land, Legacy, and the Long View – charting Napa’s future amid uncertainty.
• The Cost of Quality – candid team discussions between C-suites and vineyard leaders on whether the region can continue to afford the true costs of premium winegrowing.
• Controller to Growers – case-based analysis of vineyard practices to distinguish which strategies save money and which do not.
• Regs, Risks & Resilience (2 CE Hours) – from evolving pesticide rules and worker protection updates to the role of burning for pest and disease control and the latest invasive pest threats.

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Who Should Attend?

ROOTSTOCK is designed for a wide range of industry professionals committed to advancing Napa Valley's viticultural excellence. Attendees should include:

• Vineyard Owners & Managers 
• Winery Executives & C-Suite Leaders 
• Viticulturists & Vineyard Operations Directors 
• Compliance Officers & HR Managers 
• Farm Labor Contractors & Crew Leaders 
• Sustainability & Certification Professionals 
• Industry Service Providers
• Vit & Enology Focused Students*

🌯 Back by Popular Demand!
Muchachos Alegre burritos are returning to ROOTSTOCK — generously hosted by Vineyard Robotics. Come hungry for insights (and burritos).

* Student Admission: This event has a small number of complimentary student admissions. If you are a young professional studying to get your V&E degree and attending an accredited institution, you may request student admission. 
Please complete this form to be considered. ​

Thank You to our Sponsors!