Tools for Grape Sales

Below are resources to support growers navigate the dynamic Napa wine grape market. Here, you'll find valuable past presentations on market trends, information on the Napa Winegrape Market, sample grape purchase agreement contracts, as well as alternative options for your fruit, designed to help you maximize your sales potential and achieve success in every vintage.

Reaching Todays Wine Consumer

In today's increasingly competitive beverage market, the Napa Valley wine industry faces significant challenges due to the growing popularity of other beverage choices. Relying solely on scores to drive the market is no longer effective. The changing consumer demand is reshaping the way wines are perceived and valued. The wine industry, traditionally slow to adopt technology, must now align more closely with consumer needs, embracing innovation and investing in both research and development and talent to remain competitive.

​Advisors advocate for a "fail forward" mentality, encouraging the industry to take risks, work together, invest more, and effectively communicate the cultural traditions and benefits of wine. 
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In today's economy, wineries must provide a valuable exchange to consumers beyond just wine. Offering vineyard tours and educational experiences can be highly effective. Showcasing the craft and stewardship behind the wine is of interest to more and more consumers. 

​Content creation has become a profession in its own right, not merely a byproduct of success. Prioritize digital assets like digital advertising, influencers, videography, photography, and direct-to-consumer sales can offer new opportunities for growth.

American Associate of Wine Economists (AAWE)

​​Financial Farming Model

​​In today’s challenging agricultural environment, managing costs effectively is more critical than ever. Declining revenue and rising expenses mean that every decision counts. To support our members in navigating these complexities, NVG, in partnership with Brotemarkle, Davis, & Co., has developed a Financial Farming Model designed to provide actionable insights and help growers make informed, data-driven decisions.
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This innovative tool offers two tailored approaches: one for growers who work with Farm Labor Contractors (FLCs) and another for growers who farm their own land. These models break down controllable costs and empower you to identify opportunities to improve efficiency and maintain profitability. 

NVG members can access our Content Library using the same login as their Member Portal. If you do not know your login, try clicking "forgot password." If it does not reset, please email [email protected] ​

Access the Model

Selling Your Grapes

The Napa Valley Winegrape Market is an helpful tool for premium winegrape growers and wine producers seeking to establish new networks. This database is designed to assist both winegrape buyers and sellers in transacting business without any commissions or third-party involvement.

Learn more about the market

NVG members can post fruit for sale on the Market. Anyone can access the market to purchase fruit.

Please note, there is no guarantee of a sale. We encourage sellers to use it as one of many solicitation tactics to sell your fruit. 

NVG members can access our sample grape purchase agreement contract, written by Coblentz Patch Duffy & Bass, through our content library. Having a clear and comprehensive contract is crucial for ensuring mutual understanding and protection in grape transactions. It helps define expectations, responsibilities, and terms, minimizing potential disputes and fostering successful, long-term partnerships between growers and buyers.

View the Sample Grape Contract

NVG members can access our Content Library using the same login as their Member Portal. If you do not know your login, try clicking "forgot password." If it does not reset, please email [email protected] 

Other Options

Bin to Bottle's 80/20 Program 
The 80/20 Grower Advantage program partners with growers to sell their grapes on the bulk market, providing a reasonable return for both parties. Growers harvest and deliver grapes to Bin To Bottle, where winemakers ferment and manage the grapes to ensure a marketable style. The wine is sold on the bulk market at the best possible price, with sales proceeds distributed as follows: production costs are paid to Bin To Bottle, brokerage fees (~2%) are paid, and the remaining profit is split 80% to the grower and 20% to Bin To Bottle.
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To start, growers can submit a list of potential grape varieties for market evaluation to determine suitability for the program. Contact [email protected] 

Napa Wine Company Custom Crush
​Napa Wine Company offers comprehensive custom crush services, from grape crushing to bottling, designed to support both start-up and established wineries. With a highly skilled team and state-of-the-art facilities, they provide mechanical and manual sorting, fermentation, temperature-controlled storage, detailed wine analysis, custom packaging, and compliance support. Their historic Oakville winery combines tradition with modern technology, ensuring precise and flexible winemaking solutions tailored to each client's needs. For more information, visit Napa Wine Company Custom Crush or contact Kendall Hoxsey-Onysko.

Additional Resources

2024 Grape Growing Trends & Financials

Bargain Prices, White Varieties Entice Some Grape Buyers
August 30, 2024 WBM Article

2024 Understanding Consumers And The Role Growers Can Play

Constellation Brands Fiscal 2025 Outlook
​September 3, 2024 Press Release