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In today's increasingly competitive beverage market, the Napa Valley wine industry faces significant challenges due to the growing popularity of other beverage choices. Relying solely on scores to drive the market is no longer effective. The changing consumer demand is reshaping the way wines are perceived and valued. The wine industry, traditionally slow to adopt technology, must now align more closely with consumer needs, embracing innovation and investing in both research and development and talent to remain competitive.
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Advisors advocate for a "fail forward" mentality, encouraging the industry to take risks, work together, invest more, and effectively communicate the cultural traditions and benefits of wine.
In today's economy, wineries must provide a valuable exchange to consumers beyond just wine. Offering vineyard tours and educational experiences can be highly effective. Showcasing the craft and stewardship behind the wine is of interest to more and more consumers. Content creation has become a profession in its own right, not merely a byproduct of success. Prioritize digital assets like digital advertising, influencers, videography, photography, and direct-to-consumer sales can offer new opportunities for growth. |
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The Napa Valley Winegrape Market is an helpful tool for premium winegrape growers and wine producers seeking to establish new networks. This database is designed to assist both winegrape buyers and sellers in transacting business without any commissions or third-party involvement.
NVG members can post fruit for sale on the Market. Anyone can access the market to purchase fruit.
Please note, there is no guarantee of a sale. We encourage sellers to use it as one of many solicitation tactics to sell your fruit.
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NVG members can access our sample grape purchase agreement contract, written by Coblentz Patch Duffy & Bass, through our content library. Having a clear and comprehensive contract is crucial for ensuring mutual understanding and protection in grape transactions. It helps define expectations, responsibilities, and terms, minimizing potential disputes and fostering successful, long-term partnerships between growers and buyers.
NVG members can access our Content Library using the same login as their Member Portal. If you do not know your login, try clicking "forgot password." If it does not reset, please email [email protected]
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Bin to Bottle's 80/20 Program
The 80/20 Grower Advantage program partners with growers to sell their grapes on the bulk market, providing a reasonable return for both parties. Growers harvest and deliver grapes to Bin To Bottle, where winemakers ferment and manage the grapes to ensure a marketable style. The wine is sold on the bulk market at the best possible price, with sales proceeds distributed as follows: production costs are paid to Bin To Bottle, brokerage fees (~2%) are paid, and the remaining profit is split 80% to the grower and 20% to Bin To Bottle. To start, growers can submit a list of potential grape varieties for market evaluation to determine suitability for the program. Contact [email protected] |
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2024 Grape Growing Trends & Financials
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2024 Understanding Consumers And The Role Growers Can Play
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Visit the Napa Valley Farmworker Foundation Website
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