Sales Donation Program

As a non-profit organization, the Napa Valley Grapegrowers relies on donations, sponsorships, grants, and membership dues for its operating expenses. Every dollar that we receive from our generous community is used to fulfill our mission: To cultivate viticultural excellence and environmental stewardship in Napa Valley.

Please consider implementing one of the following programs to raise funds for the Napa Valley Grapegrowers. It’s a win-win: you support a crucial non-profit organization in exchange for promotion among our robust member and donor communications, including emails and social media posts.

Support Opportunities - click the links to jump ahead to associated section:

Create an easy way for your customers to make a donation

Let your customers make a donation during checkout
Add a section to your ecommerce check out-page that allows customers to make a donation during checkout online
Allow customers to donate a static amount, a percentage of to their purchase or round up to donate the difference

Donate a portion of sales from a single or multiple SKUs

Designate a single SKU or multiple wines and assign a percentage of sales as a donation (ongoing or over a set period of time, such as National Agriculture Month)

Example: Beyond its own commitments towards environmental resiliency and stewardship, V. Sattui Winery is also supportive of organizations making positive changes for the environment. With the sale of every bottle of 2018 Napa Valley Terra Forza (Strong Earth), V. Sattui will donate $1 towards Napa Valley Grapegrowers, a non-profit, 501(c)(3) organization actively engaging in environmental and educational programs such as water conservation, climate-smart farming techniques and regenerative practices, and wildfire preparedness. Thank you for joining us in these efforts through your purchase of this special Cabernet.

Donate a portion of sales from a wine club shipment

Determine a percentage of sales—from a wine club shipment or event ticket sales
Promote the program to your club members in a pre-shipment email and encourage additional sales!
Send a “last call” reminder before the shipment is finalized and link to a video of your vineyard manager and our executive director making an emotional appeal about the importance of agriculture in Napa Valley

Donate a portion of your tasting room fee

Determine the dates of the program, such as a holiday program or in March for National Agriculture Month

Example: Plumpjack Winery created a special promotion around Hispanic Heritage Month for the Napa Valley Farmworker Foundation that was promoted in its tasting room and via social media, including a special video created just for this promotion

Meet your 1% for the Planet donation commitment

Use the funds you’ve committed to 1% for the Planet to make a donation or become a sponsor

Example: Paradigm Winery uses its 1% for the Planet funds to sponsor the Napa Valley Grapegrowers each year.

Use a Donation as a thank-you gift for your customers

Consider a donation as a thank you gift for your loyal customers.

Example: During a recent wine club-member survey, to thank them for their time, Domaine Carneros offered members the option of a $5 coffee gift card or to make a donation on their behalf to the nonprofit of their choice.

Donate a portion of grape sales

Select a percentage of your grape sales to dedicate to the Napa Valley Grapegrowers and spread the word to the wineries and winemakers who by your grapes

Donate corkage fees

Designate part or all of your corkage fees to be donated to the Napa Valley Grapegrowers

Example: Farmstead at Long Meadow Ranch has taken a distinctive approach to restaurant corkage protocol through our “Corkage for Community” program. Instead of the typical $20+ corkage fee charged for opening a bottle of wine brought to a restaurant, Farmstead at Long Meadow Ranch collects a $10 fee for every guest’s bottle. This unusually low corkage fee is donated to a different community-based not-for-profit organization each month. Since Farmstead at Long Meadow Ranch first opened its doors, more than $200,000 has been donated to community-based not-for-profit organizations with this program.

How To Make This a Success Fundraising Program

Help us spread the word!
Support the mission and work of the Napa Valley Grapegrowers with one of the programs above and then promote it!

Create a shelf-talker for retailers
Promote among your staff with talking points provided by the Napa Valley Grapegrowers
Promote in email campaigns with dedicated messaging and/or a banner in all emails with a link to page on ecommerce
Create a landing page on your website with a message about the partnership and how the proceeds from the sales will be used
Send a special note to customers who have purchased the designated wines in the past
Partner with Napa Valley Grapegrowers to use social – the easiest way to spread the word – share a post from one of our pages! Follow us on Facebook and Instagram:
- Facebook: @Napa Valley Grapegrowers
- Instagram: @Napa_Valley_Grapegrowers

We’ll Provide:

A printable flyer to frame and post in your tasting room
Sample email copy with a link to donate on the NVG website
Sample social media posts, including graphics and copy

For more information contact Lori Narlock by email or phone 707-460-7663.