Podcast Episode 9: the Future of Napa's Wine Industry with Jon Moramarco & Glass with a Grower, Paul Goldberg

In this episode of Grown in Napa Valley, Executive Director and host Caleb Mosley engages in two thought-provoking conversations that explore the present and future of Napa Valley's wine industry.

Kicking off with Jon Moramarco, managing partner of BW166 and a renowned expert in beverage alcohol trends. Jon shares his journey in the wine industry, insights into seismic shifts in global wine markets, and the challenges facing Napa Valley. Jon highlights the importance of innovation, smarter business practices, and the potential for Napa to explore new opportunities to remain a leader in the global wine industry.
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The episode continues with Paul Goldberg, 2024 Grower of the Year and vineyard manager at Bettinelli Vineyards. In this candid conversation, Paul reflects on his Napa upbringing, his journey into viticulture, and the evolution of vineyard practices over the past 50 years. Paul discusses the meticulous farming techniques Bettinelli employs to enhance phenolic development, the importance of adapting to changing market demands, and the opportunities to champion diverse grape varietals. He also shares the story of Sleeping Lady Vineyard and the 2019 Ad Vivum Cabernet Sauvignon he brought.

Episode Highlights

"Napa is an anomaly. The rest of the country doesn’t live like we do here, and understanding that reality is key to shaping the future of the wine industry." - ​Jon Moramarco

"What was three or four passes through a vineyard in the 1970s has now grown into 10, 11, sometimes 12 passes—each one critical to achieving balance and quality." - Paul Goldberg

"The global wine market has been oversupplied for 20 years. For Napa to thrive, it’s about being smarter, innovating, and working harder to stand out." - Jon Moramarco

"When you actually walk a row with someone and explain how a vineyard is planted, trellised, and managed, it creates a level of appreciation that’s mind-blowing." - Paul Goldberg

"If I can enjoy life with my wine every day, and it shortens my life by two months, I’d say that’s worth it." - Jon Moramarco