In this episode of Grown in Napa Valley, host Caleb Mosley welcomes Galen Becker Drace, Executive Director of the Napa Valley Hospitality Forum, to talk about what really happens on the tasting room floor. Drace discusses the difference between service and hospitality, the most common (and most memorable) questions guests ask, and how growers can help frontline staff speak confidently about soil, farming practices, and vineyard stewardship when it fits the moment. 

He notes that viticulture isn't always the right topic, given how much frontline staff are already reading and juggling with each guest in a short window of time, from wine club details to restaurant recommendations to simply sensing what a guest wants out of the visit. The conversation closes with an invitation for listeners to share the most memorable tasting room questions they've overheard or what they want to know.
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In the episode's Glass with a Grower segment, Caleb sits down with PJ Alviso, Senior Vice President of Portfolio Operations at Duckhorn Vineyards, over a 2023 Napa Valley Merlot. Alviso makes the case for why Merlot deserves more recognition, reflects on Duckhorn's fiftieth anniversary and the legacy of founders Dan and Margaret Duckhorn, and shares how the winery is balancing that history with new technology and innovation on the production side.

• "The whole ethos of the [Napa Valley Hospitality Forum] is very easily distilled into providing resources and community to hospitality professionals." - Galen Becker Drace
• "Hospitality is reading between the lines and getting to know people without actually having asked questions about what they're up to." - Galen Becker Drace
  
• "Merlot pays the mortgage at Duckhorn. This is what we do. It's what we've done."     - PJ Alviso
• "This isn't just a label that exists fifty years later; it's an ethos. We still stick to our guns in our style, and I think that's something to be celebrated." - PJ Alviso

This episode of Grown in Napa Valley highlights both the business realities and opportunities facing Napa Valley grape growers. In the first segment, Caleb Mosley speaks with Michael Cuffe of Napa Valley Creative Agency about a marketing audit program offered through NVG and funded by the Western Extension Risk Management Education (ERME) program. Cuffe discusses how many growers, particularly those who have relied on long-term contracts for decades, now find themselves needing to market their vineyards for the first time. He emphasizes the importance of basic branding tools such as websites, professional photography, storytelling, and social media presence, while encouraging growers to highlight the prestigious wineries and wines their vineyards have supplied over the years. Despite current industry challenges, Cuffe remains optimistic about Napa Valley's future and believes growers who invest in telling their story will be better positioned for long-term success. 
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In the second segment, Remi Cohen, President and CEO of Domaine Carneros, joins Caleb for Glass with a Grower and shares her journey from vineyard-focused viticulturist to winery executive. Cohen reflects on the importance of connecting vineyard practices to consumer storytelling, noting that every grower plays a critical role in promoting Napa Valley wine. The conversation explores Domaine Carneros' history, sparkling wine production, sustainability initiatives, and the challenges of the 2026 growing season, including an unusually early start followed by erratic weather. While acknowledging ongoing market pressures, Cohen encourages growers to remain positive, continue sharing the value of Napa Valley agriculture, and focus on innovation, hospitality, and long-term resilience as the industry adapts to changing conditions.

Interested in a marketing audit? Sign up through the NVG grant program here. 
*This grant program ends at the end of September 2026

• "If you're a grape grower, you should have a website. Do you need an Instagram page? Not really. But should you have a website that's just a well-produced profile piece of your property? Absolutely." - Michael Cuffe 
• "I really, really want growers to start lifting and talking more about the really amazing things they're doing in their vineyards." - Caleb Mosley 
  
• "If you're growing grapes in Napa Valley, you are a wine grower. You need to think all the way through to that end product." - Remi Cohen 
  
• "Wine's not cool right now. But I do believe wine is going to be cool again. That's the way things work. It flips back and forth." - Michael Cuffe 
  
• "It's an all hands-on deck moment. We all as an industry need to be selling what we do, the magic of our industry, the magic of Napa Valley." - Caleb Mosley 
  
• "The strong producers, the smart producers are going to be thriving after this turn. Think smart, work smart, be strategic, and be as positive as you can." - Remi Cohen 
  

In this episode of Grown in Napa Valley, Executive Director Caleb Mosley sits down with climate scientist Daniel Swain to discuss the unusual 2026 growing season and what Napa Valley growers should be paying attention to. Swain explains the record-breaking heat experienced in March and April, the complex relationship between climate change and extreme weather events, and why growers are increasingly dealing with both ends of the spectrum: severe drought conditions and periods of excessive rainfall. The conversation also explores topics such as offshore winds, fog, vapor pressure deficit, wildfire risk, and how a warming climate is changing the challenges facing agriculture across California. 
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The discussion then turns to the developing El Niño, which Swain believes is highly likely to strengthen through the summer and could become one of the more significant El Niño events on record. He outlines the potential implications for California, including an increased likelihood of a wet winter, possible early-season rainfall events, and greater weather variability throughout the remainder of the year. Swain emphasizes that while climate change presents real risks, it also creates opportunities for California agriculture to rethink water management through groundwater recharge, floodplain restoration, and capturing excess winter runoff. The episode highlights the importance of adaptation, preparedness, and long-term planning as growers navigate an increasingly dynamic and unpredictable climate future. 

In this episode of Grown in Napa Valley, host Caleb Mosley explores the intersection of music, wine, and Napa Valley culture through conversations with Faith Ventrello and Justin Dragoo. Faith shares her journey from a career in the music industry at major labels like Capitol, Elektra, and Virgin Records to building a wine-focused life in Napa Valley. She discusses co-founding Folklore, a downtown Napa wine bar and record store that has become a community gathering space blending live music, vinyl culture, food, and wine. The conversation highlights how music and wine naturally complement one another and how Napa’s evolving cultural scene has embraced both. 
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Later in the episode, Justin reflects on his transition from the tech world in New York City back to Napa Valley, where he joined Gargiulo Vineyards and helped grow the family winery business rooted in Oakville farming traditions. He also shares the story behind the evolution of BottleRock Napa Valley and explains how the festival successfully combines world-class music, wine, and culinary experiences to attract a new generation of Napa Valley visitors. Justin emphasizes the strong parallels between the wine and music industries, from storytelling and authenticity to creating immersive experiences that connect people to place, culture, and community. 

• “I think the wine community and the music community have a lot in common.” - Faith Ventrello​
  
• “You want to see something authentic… it’s the same draw people have to Napa Valley wine.”​ - Justin Dragoo 
• “There’s a thread between music, agriculture, and wine that all kind of comes together here in Napa.” - Caleb Mosley 
• “There’s a lot of places in Napa that don’t let people be weird… sometimes people just want to be a little weird.” - Faith Ventrello
• “The novelty behind BottleRock is this incorporation of wine into music.” - Justin Dragoo 

In this episode of Grown in Napa Valley, NVG Executive Director Caleb Mosley speaks with Natalie Collins and John Chandler about the role of the California Association of Winegrape Growers in advocating for growers across the state. They discuss how regional and statewide grower organizations collaborate to address major industry challenges, including market pressures, labor policy, and regulatory issues. The conversation highlights current legislative priorities such as improving wine labeling transparency, expanding opportunities for wineries at farmers markets, and pursuing an agricultural overtime tax credit to help offset labor costs for growers. Despite limited resources, CAWG continues to push proactive policies and unite diverse wine regions to strengthen the future of California winegrape farming. 
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In the episode’s Glass with a Grower segment, Caleb sits down with Lise Asimont of Foley Family Farms to share stories from her career in California agriculture and the wine industry. The conversation offers a candid look at the people behind the vineyards, blending humor, insight, and a fresh perspective on wine culture. Asimont emphasizes that wine should remain approachable and joyful, reminding listeners that the best experiences with wine come from sharing it with others. 

• “We are not a reactionary group. We’re not just fighting bad policy. We’re introducing good policy and trying to get ahead of what’s coming down the road.” - Natalie Collins 
• “I’m a fourth-generation farmer. Farming has been in my family since the late 1800s, so wine grapes are just one part of a long agricultural story for us.” - John Chandler 
• “Wine should be approachable, joyful, and shared with everyone.” - Lise Asimont 
• “Everyone is trying to do more with less right now. Just like our growers, our associations are being asked to solve more problems with fewer resources than ever before.” - Natalie Collins 
• “As growers, we’re busy farming every day. Associations like CAWG are critical because they tackle the issues we simply don’t have time to fight on our own.” - John Chandler 
• “I’ve been in the wine industry for about thirty years now… and I started my career sleeping in my truck during frost season in Santa Maria.” - Lise Asimont 

This episode of Grown in Napa Valley features two conversations highlighting the people and perspectives shaping the future of Napa Valley’s wine industry. In the first segment, Caleb Mosley speaks with Enoch Shully of Napa Valley College about his unconventional path from electrical engineering and hospitality to leading wine education programs in Napa. Shully shares how his career in restaurants and wine eventually brought him to California and inspired a passion for creating pathways into the wine industry. At the college, he focuses on expanding education, mentorship, and accessibility, helping prepare students from diverse backgrounds with the technical, hospitality, and marketing skills needed to succeed in the wine world. 
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In the second segment, Caleb sits down with John McCarthy, Vineyard Director for the Far Niente family of wineries, for the podcast’s “Glass with a Grower” discussion. McCarthy reflects on his journey from growing up in Lake County vineyards to leading vineyard operations in Napa Valley, emphasizing the importance of long-term vineyard stewardship and thoughtful farming practices. The conversation explores the realities of modern grape growing, including market challenges, vineyard development, and the role growers play in connecting consumers to the land. Together, the two discussions highlight how education, collaboration, and sustainable vineyard management will shape the next chapter of Napa Valley agriculture.

• “The future of the wine industry isn’t just about vineyards. It’s about people, education, and creating real pathways into this business." - Enoch Shully 
• “Nothing beats drinking a wine in the vineyard where the grapes were grown. That connection to the land changes everything.” - John McCarthy
  
• “Growers are the bridge between people and the land. When people walk a vineyard, they begin to understand why this place matters.” - Caleb Mosley 
  
• “If we want a stronger industry, we have to start where the talent begins—at education—and give people the tools to succeed.” - Enoch Shully 
• “We farm vineyards for the long game—30 years or more—using modern viticulture to improve quality and consistency.” - John McCarthy 
  
• “If we want the next generation to care about Napa Valley agriculture, we have to invite them into the vineyard and show them what stewardship looks like.” - Caleb Mosley 
  

This episode of Grown in Napa Valley brings together two timely conversations that reflect the cultural, generational, and economic shifts shaping today’s wine industry. In the first segment, host Caleb Mosley speaks with journalist and podcaster Felicity Carter at the Unified Wine & Grape Symposium about changing attitudes toward alcohol, health, and moderation. Their discussion explores the rise of wellness culture, generational risk aversion, and how wine is increasingly framed within broader public health narratives. Carter offers perspective on how growers and producers can engage more confidently in these conversations by grounding them in science, history, and wine’s longstanding social role, encouraging pride, visibility, and thoughtful storytelling as tools to navigate uncertainty. 
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The episode then shifts to Carneros for a Glass with a Grower conversation with Philippa Ward and Tim Colla of Saintsbury, recorded amid the energy of the tasting room. Together, they reflect on Saintsbury’s founding vision, Carneros’ role in shaping California Pinot Noir and Chardonnay, and the winery’s evolution across generations. The conversation highlights the importance of curiosity, collaboration between growers and wineries, and a willingness to innovate while honoring legacy. From vineyard partnerships to new winemaking explorations, the segment underscores how adaptability, stewardship, and shared purpose continue to define resilient brands and communities in Napa Valley.

• “What’s really changed isn’t wine, it’s the culture around alcohol. People don’t talk about wine anymore, they talk about alcohol.” - Felicity Carter 
• “A small amount of alcohol is actually a powerful social technology. It lowers inhibitions, brings people together, and helps communities form.” - Felicity Carter 
• “Saintsbury has always ruled its own way. Even when trends shifted toward bigger, higher-alcohol wines, we stayed true to what we believed in.” - Philippa Ward
• “When we quiet the noise around trends, we can stay focused on making wines that speak honestly to place. They won’t be for everyone—and that’s okay.” - Tim Colla 
  
• “What’s exciting now is seeing longtime supporters alongside an entirely new generation discovering Saintsbury for the first time.” - Philippa Ward
• “Curiosity is how we honor the pioneering spirit Saintsbury was founded on. Exploration is part of our responsibility to this place.” - Tim Colla 
  

Caleb opens the 2026 season of Grown in Napa Valley from Louisville, Kentucky, where he sits down with vintner-turned-whiskey-maker Mark Carter. Their conversation traces Carter’s journey from Eureka hospitality to Napa winemaking and ultimately to Kentucky bourbon, highlighting the shared craftsmanship between wine and spirits, barrels, blending, farming roots, and the growing consumer interest in how raw materials are cultivated. Carter reflects on decades of working with iconic Napa vineyards and the parallels he now sees in the rising “grain-to-glass” movement, as distillers embrace terroir and agricultural storytelling much like grape growers do. Their tasting together underscores how both wines and whiskies reflect the land, the season, and the maker’s hand. 
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The episode then returns to Napa for Glass with a Grower featuring winemaker and NVG Board Member Dan Petroski. Dan speaks to his passion for Mediterranean-style white wines, the evolving needs of Napa’s wine market, and the importance of growers becoming more visible partners in consumer storytelling. He discusses the challenges of the 2025 season, the opportunities ahead in 2026, the need for deeper collaboration between growers and wineries, and the promise of AB 720 in connecting visitors directly with vineyards. Looking forward, Dan stresses community resilience, thoughtful adaptation, and a renewed focus on helping growers navigate shifting markets while continuing to champion the quality and diversity of Napa Valley agriculture. 

• “About four bottles in at four o’clock, he said, ‘You ever think about making wine?’… and I said, ‘Yeah, I only got one problem—I don’t have any grapes.’” - Mark Carter 
• “You can't control that kind of serendipity… having Fred Schrader walk into your restaurant and getting a contract passed over to you. Unbelievable.” - Caleb Mosley 
  
• “We have to refocus our message… there are only a few places in the world that can stand shoulder-to-shoulder with Napa Valley.” - Dan Petroski
  
• “We’re going to make every batch different… just like in Napa with wines, every vintage is different.” - Mark Carter 
• “I don’t profess to be an expert in grape growing—I just want to understand the feeling… to be there at every inflection point as the vine develops.” - Dan Petroski
  
• “Every year of my farming career, I can almost remember month-to-month what was going on… it keeps you in touch. It keeps it real.” - Caleb Mosley
  

In Episode 21 of Grown in Napa Valley, the podcast celebrates the Napa Valley Grapegrowers' 50th anniversary by spotlighting two stories of resilience and reinvention. Ashley Anderson of Cain Vineyard shares her personal and professional journey farming organically on Spring Mountain, detailing the challenges of managing steep, terraced vineyards and navigating the aftermath of the devastating 2020 Glass Fire. Her commitment to protecting the land, nurturing the soil, and honoring the vineyard’s legacy shines through as she recounts the thoughtful replanting efforts and her team’s emotional connection to vines that survived against the odds. Ashley also reflects on the joy and collaboration of planning the Organic Winegrowing Conference, emphasizing the value of community in sustainable farming.
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The episode then shifts to V. Sattui Winery, where Tom Davies reflects on the winery’s own 50-year legacy. In a warm, lively conversation, Tom shares stories of his serendipitous entry into the wine world and how he and founder Dario Sattui built a business rooted in Italian hospitality and direct-to-consumer connection. He highlights the recent transformation of their tasting room into the Mercado del Gusto, designed to foster community and accessibility in contrast to the trend of exclusivity in Napa Valley. From launching natural and non-alcoholic wines to keeping tastings affordable and open to all, Tom’s vision is to keep wine—and the joy it brings—at the heart of Napa Valley life. Both segments underscore a shared commitment to stewardship, innovation, and heartfelt connection to land and people.

• "We farmed maybe more by heart than by bottom line… and that’s one of the reasons I’m lucky to be there." - Ashley Anderson 
• “These vines were like, ‘Please, just let me grow.’ And we couldn’t look at that and say, ‘Take them out.’” - Ashley Anderson 
• “Cain is a classic example of Napa Valley resilience… and now reinventing itself based on what we've all been faced with.” - Caleb Mosley 
• “Wine is about connection. It’s about being social. That’s what the Italian culture gives us—and what we want to share here.” - Tom Davies
• ​“We're not getting more exclusive, we’re opening our doors even wider. You can get a three-wine flight for free. That’s unheard of.” - Tom Davies
• ​“What the hell else are you gonna do with your time? A nice glass of wine with some great food and friends, that’s what makes life.” - Caleb Mosley

In this episode of Grown in Napa Valley, guest host Jonathan Cristaldi presents highlights from the 2025 Napa Valley Harvest Press Conference, presented by the Napa Valley Grapegrowers and Napa Valley Vintners,  joined by growers and winemakers Ashton Leutner, Mayan Koschitzky, Nate Weis, and Megan Gunderson. They unpack a cooler, steady 2025 growing season shaped by early rains, slow canopy development, minimal heat spikes, and strong fruit set. With phenolic ripeness outpacing sugar accumulation, the panel notes vibrant color, natural acidity, and balanced alcohol across the vintage.

They discuss the year’s key challenges — elevated mildew pressure and a stop-and-start harvest caused by intermittent rain — and share how tight spray intervals, spore-trap monitoring, and thoughtful canopy work helped maintain fruit quality. Market shifts also left some fruit unharvested, creating an opening for growers to redevelop vineyards, adjust crop loads, and focus on long-term soil and plant health.
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The conversation turns to the Pickett Fire, which produced highly localized smoke impacts. Thanks to improved air-quality tools and advanced ETS smoke-taint testing, growers were able to assess risk with far more precision than in past fire years. Early takeaways from the panel point to a distinctive, expressive 2025 vintage — wines with strong color, refined tannins, and clear AVA character — underscoring a maturing Napa Valley rooted in adaptation, stewardship, and continuous learning.

• “Patience was rewarded this year. Moderate alcohols, more acidity… it’s going to be a classic Napa style we haven’t seen in a while.” - Nate Weis
  
• “Napa is maturing. We’re finally trusting our sites and our vintages — showcasing why each year is different instead of trying to make everything the same.” - Mayan Koschitzky 
  
• “This was an ideal year for extended maceration. With lower seed tannin, we could sit on the skins longer without getting bitterness — the wines are beautiful.” - Ashton Leutner
  
• “In a cooler vintage, the differences between our growing regions are much more apparent — 2025 has real distinction across the valley.” - Megan Gunderson 
  
• “I hope future listeners see this as a snapshot — a time capsule of how the 2025 growing season truly unfolded.” - Jonathan Cristaldi