Advocacy in Action: Napa’s Wine Industry Speaks with One Voice

The Napa Valley wine community has long understood that stewardship extends beyond the vineyard rows. It also means advocating for thoughtful policies that sustain agriculture, protect the Agricultural Preserve, and ensure that grape growing remains viable for generations to come.

Over the past year, the Napa Valley Grapegrowers has been working closely with three key partners — Napa Valley Vintners, Napa County Farm Bureau, and Winegrowers of Napa County — to develop a shared set of recommendations for local policy improvements that support Napa’s agricultural community.
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Together, the four organizations represent thousands of growers, wineries, and agricultural businesses that form the backbone of Napa County’s rural economy and landscape.

​A Collaborative Effort for Napa’s Agricultural Future

This initiative began more than a year ago, when leadership from the four organizations came together to identify areas where local policies could better reflect today’s agricultural realities. Through ongoing conversations with elected officials, county staff, and community stakeholders, the groups developed a joint set of recommendations designed to ease unnecessary regulatory burden, modernize outdated policies, and strengthen protections for agriculture.

The result is a unified policy document delivered to the Napa County Board of Supervisors outlining both immediate actions and longer-term planning priorities that support the continued vitality of Napa County agriculture.
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This collaboration reflects something important: Napa’s wine industry is strongest when it works together.

Read the Document

Why This Matters

Agriculture is not only Napa Valley’s heritage,  it is a cornerstone of the region’s economy and community. Agriculture generates more than $11.7 billion in economic benefit for Napa County and supports nearly 72 percent of the local workforce.

Yet growers and wineries today operate within an increasingly complex regulatory environment. Federal and state regulations already shape nearly every aspect of farming and land stewardship. When local processes become outdated or unnecessarily burdensome, they can create delays and challenges not only for growers but also for county staff and the broader community.
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The joint recommendations aim to address these issues constructively while maintaining the values that have defined Napa Valley since the establishment of the Agricultural Preserve nearly 60 years ago.

Key Priorities for Immediate Action

The organizations’ recommendations focus first on practical improvements that can streamline processes and update outdated policies. These include:

• Updating the county’s interpretation of AB 720 to include vineyards located on winery parcels
• Removing the outdated “By Appointment Only” winery sign requirement
• Allowing administrative approval for minor marketing plan changes that do not increase visitor intensity
• Establishing clearer processes for incomplete permit applications to reduce delays
• Streamlining review of minor or CEQA-exempt project changes
• Recalibrating groundwater management fees to better reflect realistic program costs
• Updating baseline tree canopy metrics and encouraging flexible mitigation strategies
• Reforming the appeals process, including fee recovery for prevailing parties and transparency around parties in interest

​These recommendations are intended to make local processes more efficient while preserving the core protections that safeguard Napa’s agricultural lands.

Looking Ahead: Long-Term Planning for Napa County

In addition to immediate policy updates, the joint document outlines broader priorities for Napa County’s upcoming General Plan update and long-term land use planning.
Among the shared goals:

• Maintaining the 75% Napa grape sourcing requirement
• Protecting agricultural zoning and minimum parcel sizes
• Reinforcing urban growth boundaries
• Ensuring Right to Farm protections
• Recognizing vineyards as part of wildfire resilience and landscape stewardship
• Supporting the processing and sale of Napa-grown agricultural products

​These priorities reflect the wine industry’s commitment to maintaining Napa Valley as a working agricultural landscape.

A Unified Voice at the County

This collaboration will culminate in a joint presentation during public comment at the April 28 meeting of the Napa County Board of Supervisors, where representatives from all four organizations will formally introduce the recommendations and encourage thoughtful dialogue about the path forward.
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Industry leaders, growers, and community members are encouraged to participate and lend their voices in support of a resilient agricultural future.

​By working collaboratively, Napa’s agricultural organizations are demonstrating that thoughtful engagement with local government can strengthen both the industry and the community it serves.
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For NVG and its partners, this effort represents something larger than a single policy discussion. It is a commitment to ensuring that Napa Valley remains a thriving agricultural region, today and for generations to come.